In this digital age, if you’re not online, some might assume your company is non-existent. Your social media presence is essential, especially as your online identity is becoming almost as important as your real-life one. No pressure, right? Social media can bring whole new opportunities to your company, but managing social media channels can be time-consuming. With creating engaging posts, interacting with customers, keeping consistency amongst channels whilst also knowing what post is right for what platform… it’s a full-time job. We know, we do it!
Why Social Media
Most online customers these days are likely to say they discovered a new brand on social media – Not only is it a fantastic platform to promote your new brand and find potential customers, it is also immensely useful to help maintain your brand recognition.
Maintaining customer engagement is vital to the success of a brand on social media. Much more than just Likes or Shares on a post, a social media campaign with high customer engagement is a powerful tool for reaching new customers as well as remarketing to an existing fan base.
One of the core aims of a successful social media strategy is to increase visitors to your website. Not only does this increase your chances of lead generation and conversions, but it helps to encourage strong brand recognition within your target audience and increased sale potential.
There are many factors that determine the success of a social media campaign – Content, design, analysis, scheduling, engagement and more. But when executed correctly with professional social media management, your company’s bottom line can be greatly improved.
